Everyone’s tasted chocolate covered matzah, right? Think again… unless you’ve had some Matzel Toff, you have no idea what matzah with chocolate is!
Starting with a Streit’s matzah bar that gets covered with toffee and chocolate, this product is like nothing you ever imagined…
The two bars did not last more than a few minutes. The milk chocolate covered variety that CS and I had came with a very generous covering of toffee and chocolate. The chocolate was obviously not of some cheap make but it showed all the rich taste you expect from a quality product.
Matzel Toff is a small CT based company, the brain child of Philip Guttman and Abigail Levy. Phillip, as a college student used to make his grandmother Edith’s delicacy (chocolate covered matzah), for a late snack, for parties, to share with good friends. When his friend Abigail tasted it she soon realized that if you add toffee, you take the flavor to a new level.
While it had never occurred to Phillip that this was a salable product, Ms. Levy convinced him to incorporate and start mass producing it. Between the two they invested $10,000 for research and development, the biggest challenge was the product’s shelf life, which they soon overcame. Then, armed with a Rolodex, they started making phone calls.
Currently it comes in four flavors:
- Milk Chocolate
- Dark Chocolate with Sea Salt
- Pareve Chocolate (Kosher for Passover)
- Milk Chocolate (Kosher for Passover)
We must try the Dark Chocolate with Sea Salt next…