This evening’s guest will be Tammy Cohen. Mrs. Cohen does marketing for various restaurants including Prime Grill, Solo. Tammy and her husband Sidney are currently partners with Chef Haim Dadi (formerly of Mr. Broadway) and some investors in 18 Restaurant (240 E 81st St, New York NY10065; Tel: 212.517.2400).
About 3 years ago Tammy Cohen started her own consulting business, Tammy Cohen Marketing and Consulting DBA JADE Marketing, her clients span across various industries, with entrepreneurs who want to get their product, service or business name and information out. She started out with traditional marketing methods, but in this information age she quickly adapted to the new worlds of email marketing and social media marketing.
It was precisely her knowledge of marketing and marketing research that were instrumental in the Cohens locating their restaurant in the Upper East Side as soon as the premises of the former Turquoise Restaurant became available and Tammy spotted a niche open for a glatt kosher eatery that offered deli, grill, sushi and big salads. Nothing of this nature existed on the upper east side in both a pleasing environment and at sharp and reasonable pricing. 18 Restaurant has fine tuned both their sushi and main menus since their opening reflecting what has worked with their customers and what has not. Over the past months they’ve have added a beautiful sushi bar and an extraordinary sushi chef who came to them from NOBU. He is known for amazing sauces and presentation and prides himself on creativity. Another addition to the restaurant was receiving our liquor license which brought in a whole new level of business.
Tammy will talk to us on the specific challenges of operating a fine kosher restaurant in today’s economy.
Just listen in, gentle reader, at 8:00pm on Wednesday, February 16th, on Jewish Radio Network. Enter the site and click on the red “here” under the white “Radio,” then wait about 30 to 90 seconds for the application to start streaming.