Archive for April 27th, 2012


Chef’s Profile – Ladino’s Alexandre Petard

Chef Alexandre Petard from Ladino – Tapas Bar and Grill (940 Eighth Avenue, between 56th and 55th Street in Manhattan’s Columbus Circle area), never imagined himself as anything other than a Chef. At 14, he began cooking in his father’s French restaurants and continued his formal training in his native France.

After graduation, Alexandre moved on to the UK – spending several years polishing his English and honing his culinary skills in various cuisines and techniques. Returning to France, he became French Defense Minister’s Chef; he followed that stint by coming to New York to further perfect his skills – in 1996 – where he expected to stay for only eighteen months. Although he was expected to return to France to run his father’s restaurants… he’s still here, luckily for us!

Locally, Chef Alexandre has worked at such prestigious prestigious as Jean Georges, Lespinasse, and Les Halles. In the kosher scene, he ran the prestigious kitchens of the Boxtree (probably New York’s foremost French restaurant, in its day) and La Carne Grill. Using vision built on years of talent and expertise, Ladino‘s concept was born; Alexandre was convinced that for an eatery to succeed in Manhattan – in a high rent, high expectation district – the establishment has to be more than just a place to eat.

Customers want ambiance in the restaurants they frequent. They want to be entertained, to be seduced by its good food and pleasant atmosphere. To create an environment reflective of his vision, Ladino‘s walls are painted in Mexican like adobe, adorned with Diego Rivera frescoes – painted by Uruguayan artist, Alex Morales. Resuming after Shavuot, musicians Hernan Romero (on guitar) and Carmen Estevez (as the percussionist), will provide live music (instrumentals only!) every motzey Shabbat.

As you will hear on our broadcast next Wednesday, at 8:00pm (Eastern Time), Chef Alexandre Petard has put a lot of thought and effort in creating an authentic atmosphere at Ladino. His dream was to create a place that attracts Jews of all degrees of religiosity as well as non-Jews who want to enjoy the unique flavors of Latin American, Spanish and Portuguese cuisines and experience the distinctive atmosphere of such a locale. In this, he has succeeded.


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April 2012


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