Everyone’s tasted chocolate covered matzah, right? Think again… unless you’ve had some Matzel Toff, you have no idea what matzah with chocolate is!
Starting with a Streit’s matzah bar that gets covered with toffee and chocolate, this product is like nothing you ever imagined…
The two bars did not last more than a few minutes. The milk chocolate covered variety that CS and I had came with a very generous covering of toffee and chocolate. The chocolate was obviously not of some cheap make but it showed all the rich taste you expect from a quality product.
Matzel Toff is a small CT based company, the brain child of Philip Guttman and Abigail Levy. Phillip, as a college student used to make his grandmother Edith’s delicacy (chocolate covered matzah), for a late snack, for parties, to share with good friends. When his friend Abigail tasted it she soon realized that if you add toffee, you take the flavor to a new level.
While it had never occurred to Phillip that this was a salable product, Ms. Levy convinced him to incorporate and start mass producing it. Between the two they invested $10,000 for research and development, the biggest challenge was the product’s shelf life, which they soon overcame. Then, armed with a Rolodex, they started making phone calls.
Currently it comes in four flavors:
- Milk Chocolate
- Dark Chocolate with Sea Salt
- Pareve Chocolate (Kosher for Passover)
- Milk Chocolate (Kosher for Passover)
In fact, Matzel Toff is so delicious that it’s included in Challah Connection’s Wine Gift Package.
We must try the Dark Chocolate with Sea Salt next…
SYR
The second photo, with the pieces, makes me want to reach into the monitor and grab them. Anywhere in New York City I can get some?
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Wooow, sound great! Where in Brooklyn can I pick this up?
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Where can I get this? Where can I get this?
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Suri, Yechiel, Chavi,
In reply to my inquiry, the people at Matzel Toff answered that it will be available again from their web site in February 2011. It will also be carried at various retail locations in the NY city area (by the end of February, beginning of March) including Dylan’s Candy Bar, Dean & Deluca, Zabar’s, Russ & Daughters, and Streit’s Retail Store. I can’t wait for these to be on the market again!
I understand there may also be some new varieties of this scrumptious product.
CS
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