Archive for the 'OSEM' Category

18
Nov
12

Kosherfest 2012 Highlights


While we will be adding more videos (properly edited) to these post, over the next 2 days, we can’t wait to tell you about last week’s two day event at the Meadowlands Exhibition Center, Kosherfest 2012.

With more exhibitors than ever it was hard to talk to everyone or taste everything, but both Geila Hocherman (kosherrevolution.net) – author of  Kosher Revolution – and I, still managed to find some of the best products at the event.

We spoke to Scott Sunshine (video to follow), chef at OSEM, who spoke to us about the company’s new line of gluten-free products and their improved couscous; Ruti Schwarcz, The Wine Lioness from Happy Hearts Wine, who had us taste us to three superb new wines they are introducing to the American market;  Jack Silberstein, co-founder (with Dr. Alan Bronner) of Jack’s Gourmet (here, here, here and more).

Jay Buxbaum from the Royal Wine Corporation spoke to us about some of the newest healthy foods products recently introduced; Koby Cohen, from Gelato Petrini winners of this year’s Best New Product in it category (video to follow);

Next we spoke to brothers Benjamin and Martin Weisz, from Elegant Desserts, who described their new products for caterers and consumers – especially exciting was the news of their association with a young but seasoned chocolatier.

On Wednesday, we spoke to Rachel Golian, from Simply Bar – whose product won this year’s Best New Snack Food Award; our old friend Gabriel Boxer spoke to us next about his new company and delicious product – Shani’s Tahini Sauce; Leah Haddad, from Voila! Hallah came next; she was followed by the Iron Chef Competition sponsored by the Center of Kosher Culinary Arts  (here, here, here and more) and Jack’s Gourmet Kosher Sausages. Geila then spoke to the competition’s winner, Chef Alexandre Petard from Ladino Restaurant.

Paula Shoyer, one of the judges and author of  The Kosher Baker; we then spoke to Paul BenSabat, coCEO of The Manischewitz Company (here, here and more) who told us of some exciting new introductions. Elan Kornblum, from Great Kosher Restaurants Magazine, spoke to us next…

Our last interview was with Alexander Rappaport, CEO of Masbia, Yaakov Leibowitz, from Agri Star  and Chef Ruben Diaz for the Masbia Soup Kitchens and the wonderful work they are doing by feeding over 1000 Hurricane Sandy victims every day!

CS

29
Mar
11

And Tomorrow Night’s Radio Show Guest Will Be…


Last week we had a very interesting and informative show with OSEM USA‘s President Izzet Ozdogan. The guest called in late due to circumstances beyond his control, but we still managed to get 20 minutes of the company’s history and how Israel’s own history impacted on it. We spoke about their exciting new kosher for Passover products and some of the company’s all year round iconic products. If you missed it, you can hear the show right here (scroll down that page to: On Demand Episodes).

This coming Wednesday, The Kosher Scene Show’s guest will be Paula Shoyer. She appeared on our original radio show and you can still hear the archived interview. A 1996 graduate of the Ritz Escoffier Ecole de Gastronomie Française in Paris, Paula Shoyer owns Paula’s Parisian Pastries Cooking School in the Washington, DC. area. She recipe tested and edited Susie Fishbein‘s Kosher By Design Entertains and Kosher By Design Kids In The Kitchen. Paula is also the author of the brand new book The Kosher Baker. Not only is this a beautiful tome, the attention to detail in its execution, the direction given in the recipes, make its publication an unparalleled event among kosher cookbooks.

This time, Chef Paula will talk to us about Pessach baking, we hope you will listen to what promises to be an informative, entertaining and mouthwatering show. Please tune us in, at 8:00pm Eastern Time tomorrow evening, Wednesday, the 30th of March. We’ll be expecting you, gentle reader. Give it a try, you’ll like it!

CS

23
Mar
11

And Tonight’s Guest Will be…


Last week was our inaugural radio show on our new venue. We had some sound problems, which is unfortunate because it was an interesting, informative show. Our guest was the very charming Kim Amzallag, Director of Sales and Marketing at Kosher Inspired Magazine. If you missed the show you can hear it here.

Yesterday afternoon, I picked up my own radio studio equipment which – hopefully – I will have mastered by this evening and thus avoid last week’s pitfalls. Our guest tonight will be Izzet Ozdogan, President of OSEM USA. OSEM is one of the major food producers in the world, while it is the biggest producer and exporter of kosher food, it is majority owned by Nestlé S.A. of Switzerland.

Izzet Ozdogan joined OSEM more than 25 years ago in Israel as its export manager when Osem exports were in its infancy. In the mid-1990s Izzet established Osem USA – in Englewood, NJ – became its president and moved to New Jersey

The company’s history, starting in 1942, often parallels the history of the State of Israel. We will discuss the objectives of the company’s founders, their vision, how that evolved and became a conglomerate offering hundreds of kosher products available globally.

We will also talk about their Kosher for Passover  items – some of them new – as well as some of the company’s iconic products which have gone on to represent Israeli food throughout the world. We will talk about the Israeli willpower and dedication that allows enterprises to flourish – against all odds – even while surrounded by bloodthirsty enemies.

Please tune in to what promises to be an informative and entertaining show here, at 8:00pm Eastern Time tonight, Wednesday, the 23rd of March.

We hope you’ll give us a listen!

CS

RELATED POST

Zeh Tov, Zeh Tov, Zeh OSEM!!!

18
Mar
11

Zeh Tov, Zeh Tov, Zeh OSEM!!!


Every time I think of Israel’s premiere food manufacturer, their old radio jingle immediately comes to mind: Zeh tov, zeh tov, zeh Osem! (It’s good, it’s good, it’s OSEM!). The company says the name OSEM was chosen because it was part of the Kohen Godol‘s prayer on Yom Kippur: “May this be a year of osem.” The prayer asks for a year of plenty, a year of abundance, of prosperity and wealth. Today OSEM is the leading food producing company in Israel and it is majority owned (51%) by Nestlé S.A. of Switzerland.

I strongly suspect that since “osem sounds a lot like the average Israeli’s pronunciation of the English word awesome it may just have something to do with the name choice, unless… unless… it’s an OSEM coincidence… of course.

The company was founded in 1942, 6 years before the establishment of the State in 1948. OSEM whose products have long been available in the US, has now introduced some new Passover items. They make Shmurah, Regular, Whole Wheat, Egg, Egg & Onion, Rye and Light Matzah, Matzhah Ball Mix, Matzah Farfel (regular and whole wheat), Matzah Meal (regular and whole wheat), Matzah Cake Mix and three different flavors of Chocolate Covered Matzah (Raspberry, Orange and Plain). Other kosher for Passover products include two of Israel’s most cherished children’s food products: Bamba (for those who eat kitnyiot only!), and all of Bisli‘s 6 flavors. They also make non-gebroks Soup Croutons, Pickles in Vinegar and Chik Chak Twisted Marshmallows.

This week I got 5 of their products…

Passover Soup Manel Rings, Orange Flavored Chocolate Coated Matzah, Bamba Peanut Snack, Marble Cake and Barbecue Flavored Xtra Long Bissli

Two of my grandkids were visiting and they wasted no time disposing of both the Bamba and the Bissli (just as I expected), they were disappointed there was only one bag of each. Their verdict was quite obvious when these bona fide kids’ snacks connoisseurs screamed out in unison: “More, zeyde, more!”

I found the Marble Cake very moist and flavorful, it also didn’t last long; the Orange Flavored Chocolate Coated Matzah was interesting.  Over Shabbat I’ll savor the croutons. Meanwhile, I can’t wait to taste their Shmurah Matzah on Pessach

I liked these products, they just might become Pessach staples.

CS




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