Archive for the 'Nestlé S.A' Category

23
Mar
11

And Tonight’s Guest Will be…


Last week was our inaugural radio show on our new venue. We had some sound problems, which is unfortunate because it was an interesting, informative show. Our guest was the very charming Kim Amzallag, Director of Sales and Marketing at Kosher Inspired Magazine. If you missed the show you can hear it here.

Yesterday afternoon, I picked up my own radio studio equipment which – hopefully – I will have mastered by this evening and thus avoid last week’s pitfalls. Our guest tonight will be Izzet Ozdogan, President of OSEM USA. OSEM is one of the major food producers in the world, while it is the biggest producer and exporter of kosher food, it is majority owned by Nestlé S.A. of Switzerland.

Izzet Ozdogan joined OSEM more than 25 years ago in Israel as its export manager when Osem exports were in its infancy. In the mid-1990s Izzet established Osem USA – in Englewood, NJ – became its president and moved to New Jersey

The company’s history, starting in 1942, often parallels the history of the State of Israel. We will discuss the objectives of the company’s founders, their vision, how that evolved and became a conglomerate offering hundreds of kosher products available globally.

We will also talk about their Kosher for Passover  items – some of them new – as well as some of the company’s iconic products which have gone on to represent Israeli food throughout the world. We will talk about the Israeli willpower and dedication that allows enterprises to flourish – against all odds – even while surrounded by bloodthirsty enemies.

Please tune in to what promises to be an informative and entertaining show here, at 8:00pm Eastern Time tonight, Wednesday, the 23rd of March.

We hope you’ll give us a listen!

CS

RELATED POST

Zeh Tov, Zeh Tov, Zeh OSEM!!!

18
Mar
11

Zeh Tov, Zeh Tov, Zeh OSEM!!!


Every time I think of Israel’s premiere food manufacturer, their old radio jingle immediately comes to mind: Zeh tov, zeh tov, zeh Osem! (It’s good, it’s good, it’s OSEM!). The company says the name OSEM was chosen because it was part of the Kohen Godol‘s prayer on Yom Kippur: “May this be a year of osem.” The prayer asks for a year of plenty, a year of abundance, of prosperity and wealth. Today OSEM is the leading food producing company in Israel and it is majority owned (51%) by Nestlé S.A. of Switzerland.

I strongly suspect that since “osem sounds a lot like the average Israeli’s pronunciation of the English word awesome it may just have something to do with the name choice, unless… unless… it’s an OSEM coincidence… of course.

The company was founded in 1942, 6 years before the establishment of the State in 1948. OSEM whose products have long been available in the US, has now introduced some new Passover items. They make Shmurah, Regular, Whole Wheat, Egg, Egg & Onion, Rye and Light Matzah, Matzhah Ball Mix, Matzah Farfel (regular and whole wheat), Matzah Meal (regular and whole wheat), Matzah Cake Mix and three different flavors of Chocolate Covered Matzah (Raspberry, Orange and Plain). Other kosher for Passover products include two of Israel’s most cherished children’s food products: Bamba (for those who eat kitnyiot only!), and all of Bisli‘s 6 flavors. They also make non-gebroks Soup Croutons, Pickles in Vinegar and Chik Chak Twisted Marshmallows.

This week I got 5 of their products…

Passover Soup Manel Rings, Orange Flavored Chocolate Coated Matzah, Bamba Peanut Snack, Marble Cake and Barbecue Flavored Xtra Long Bissli

Two of my grandkids were visiting and they wasted no time disposing of both the Bamba and the Bissli (just as I expected), they were disappointed there was only one bag of each. Their verdict was quite obvious when these bona fide kids’ snacks connoisseurs screamed out in unison: “More, zeyde, more!”

I found the Marble Cake very moist and flavorful, it also didn’t last long; the Orange Flavored Chocolate Coated Matzah was interesting.  Over Shabbat I’ll savor the croutons. Meanwhile, I can’t wait to taste their Shmurah Matzah on Pessach

I liked these products, they just might become Pessach staples.

CS




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