Archive for the 'Melinda Straub' Category

15
Nov
12

The First Kosher Food Bloggers Conference


This week, started with a whole slew of important activities for the kosher food bloggers community. Monday opened up with Melinda Strauss and Shelley Serber‘s Kosher Food Bloggers Conference held in the Milleseme at the Carlton Hotel.

Melinda (from Kitchen-Tested.com) and Shelley ( from thekosherhome.com)hosted a superb 7 hour event, featuring recognized authorities on a variety of subjects of vital interest to the blogging community. The wildly successful Jamie Geller opened the procedures by defining the purpose and explaining the mechanics of becoming a brand.

Photographer Noah Fecks followed and told us what makes a photograph dramatic and relevant. A panel composed of Leah Schapira - Senior Food Editor for Ami Magazine, author of Fresh and Easy: Ordinary Ingredients – Extraordinary FoodsDani Klein from YeahThat’sKosher.com, and Ely Rosenstock – Founder and CEO of BookofWin. This panel discussed the various approaches to making contents relevant and keeping it fresh.

The incomparable Lévana Kirschenbaum (who’s graced our pages countless times!!), then segued with her proven technique on making successful cooking demos, while Joe Applebaum, CEO of AjaxUnion Inc, spoke about Search Engine Optimization and Search Engine Market

With over sixty bloggers and brands in attendance, this conference was ably produced by the team Melinda Strauss and Shelley Serber, with direction from event planner extraordinaire – Nelly Rosenking. A hearty lunch of deli meat wraps, salads, fruits and desserts was prepared by Fairway Market.

For a first event by a young team, this one showed a tremendous degree of dedication, enthusiasm and professionalism; I can’t wait to again be pleasantly surprised by whatever event they plan next!

CS




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