Archive for July 12th, 2011

12
Jul
11

A conversation with Paul Bensabat


Tomorrow evening at 8:00 pm (Eastern Time) we host Paul Bensabat, co-CEO of The Manischewitz Company on BlogTalkRadio.  Manischewitz, the biggest gefilte fish (that quintessential Ashkenazic Shabbos appetizer!) purveyor, is now run by two Moroccan Jews: Co-CEOs Paul Bensabat and Alain Bankier. The Manischewitz Company owns many of the kosher brands most Jewish baby boomers grew up with, such as: Manischewitz, Mrs. Adler’sGoodman’s, Season, Cohen’s, Barney’s, RokeachMother’sHorowitz MargaretenTradition, Goodman’s and more. What makes Paul Bensabat tick? Why would a Sephardic Jew acquire so many Ashkenazic brands? In a 2009 interviewhe said:

“Being Jewish is something very special, regardless of how religious you are. I am not Orthodox, butI am extremely proud of being Jewish and I have extremely strong feelings about being part of the community. My dad inspired me about the importance of being Jewish from the very beginning of my existence. I grew up in Casablanca in Morocco, so being a Jew in America I certainly appreciate the freedom and pride of being Jewish without fear of consequence. Being Jewish is not just respecting the religion but also having the privilege of being part of The Chosen People, of an amazing community with a special bond and pact with God. We are unique and one-of-a kind and should always be proud to be Jewish.”

In this era when Jewish cuisine has embraced most ethnic culinary traditions and shaped them to fit in with the traditional kosher diet, it was perfectly logical for a Moroccan Jew to acquire a company and brands that defined the American Ashkenazi experience for over a hundred years. Mr. Bensabat will talk to us about the company’s history, it’s over 600 products and more.

Don’t forget to tune in tomorrow evening – Wednesday, the 13th of July – at 8:00pm (Eastern Time) on BlogTalkRadio.

Meanwhile, why not give a listen to our previous show? Our guest was Esti Berkowitz of PrimeTimeParenting.com. What is her blog about? Mrs. Berkowitz’ one line description says it best: How I Found Kosher Food, A Husband, and Had Children After 35.

We talked about her blog and its purpose, we also discussed kashrus in Chicago, restaurants, take outs and more. As you will hear, Mrs. Berkowitz was an exciting guest and we’ve already had repeated requests to bring her back.

Don’t forget to tune in tomorrow evening – Wednesday, the 13th of July – at 8:00pm (Eastern Time) on BlogTalkRadio.

CS




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